SummaryIn this episode, Kendrick Pratt and Erica Suter discuss the importance of creating unique and relatable content on social media. They emphasize the need for strength coaches to stand out and avoid copying what others are doing. They also highlight the value of personal connection and sharing behind-the-scenes stories to engage and inspire their audience. The conversation explores the benefits of being seen on camera and the importance of strategic planning for social media content. They also discuss the limitations of Twitter and the value of face-to-face conversations. The episode concludes with a discussion on the shift away from social media and the importance of supporting athletes in person. In this conversation, Kendrick Pratt interviews Erica Suter, a soccer performance coach and author. They discuss Erica's contact information, her books, and her podcast. Erica provides valuable insights and resources for female soccer athletes and anyone interested in improving their athletic performance.Chapters00:00Introduction and Podcast Growth03:06Creating Unique Content on Social Media05:27The Importance of Personal Connection07:23The Power of Behind-the-Scenes Content08:46The Importance of Being Seen on Social Media10:55The Limitations of Twitter and the Value of Face-to-Face Conversations12:35Strategic Planning for Social Media15:23Intentional Posting and Avoiding Unproductive Productivity19:20The Value of Supporting Athletes in Person25:42The Shift Away from Social Media29:24The Importance of Experience Before Starting a Podcast36:19The Unsustainability of Social Media49:17Contacting Erica50:13Erica's Books50:49Erica's Podcast51:14Closing RemarksSupport the show