In this conversation, Kendrick Pratt and Aaron discuss the challenges and opportunities in the field of strength and conditioning. They explore the transition from college strength and conditioning to other career paths, emphasizing the importance of strategic career planning and setting oneself up for success. They also discuss the impact of coaching on athletes and the need for coaches to build relationships and create a positive culture. Aaron shares his personal experience transitioning to a non-coaching career and highlights the benefits of a better work-life balance and financial stability. Overall, the conversation highlights the diverse perspectives and career options in the field of strength and conditioning. In this part of the conversation, Kendrick and Aaron discuss the opportunities in special operations and the benefits of alternative career paths in the fitness industry. They emphasize the importance of building relationships with clients and the value of training and coaching. They also discuss the process of getting started with online training and the importance of charging what you're worth. They highlight the need to streamline online training and take a broader perspective on life and career choices. TakeawaysStrategic career planning is crucial in the field of strength and conditioning, considering factors such as financial stability and work-life balance.Building relationships and creating a positive culture are essential for coaches to have a lasting impact on athletes.Transitioning to a non-coaching career can provide financial stability, better work-life balance, and opportunities for personal growth.There are various career options in the field of strength and conditioning, including military training and working with tech companies. Consider the opportunities in special operations and alternative career paths in the fitness industry.Build strong relationships with clients and focus on the value of training and coaching.Chapters00:00Introduction and Different Perspective02:13Transitioning out of College Strength and Conditioning03:29The Essence of Training and Impact04:14Strategic Career Planning in Strength and Conditioning05:42The Challenges of Influencing Young Athletes06:43The Role of Culture in Coaching07:35The Instability of Coaching Positions08:55Shifting Identity and Planning for the Future09:43The Importance of Building Relationships with Coaches12:02The Social Dynamics of Coaching15:13The Transition to a New Career19:08The Benefits of a Non-Coaching Career23:28The Importance of Reciprocity in Coaching27:15The Role of Head Coaches in Setting Culture30:53Transitioning to a New Career and Work-Life Balance34:32The Value of College Strength and Conditioning36:16Exploring Different Career Options37:57Opportunities in Special Operations39:22Benefits of Alternative Career Paths41:08Building Relationships with Clients42:12The Value of Training and Coaching44:21Creating Value in Other Means45:40Getting Started with Online Training49:20Charging What You're Worth53:00Starting an Online Training Business56:08Streamlining Online Training59:19Taking a Broader Perspective01:05:15The Struggle of College Strength and Conditioning01:09:51Creating a Life for Yourself01:13:02Transitioning to Other Career Paths01:13:46Building Rapport and Creating a Business Mindset01:14:37Creating a Brand and Offering Value01:15:26The Support the show